Image SEO: Complete Optimization Guide

Why Image SEO Matters: Images appear in Google Images and can drive significant organic traffic. Key Techniques: 1. Descriptive File Names: Use keyword-rich names like red-running-shoes.jpg instead of IMG001.jpg 2. Alt Text: Describe image content accurately, keep under 125 characters 3. Surrounding Content: Place images near relevant text 4. Image Sitemaps: Include images in XML sitemap 5. Structured Data: Use ImageObject schema